• Joseph Louis

What is Geofencing?

Updated: Jan 7, 2021

Geofencing is a location-based service that companies use to interact with their audience by sending relevant messages to smartphone users who enter a pre-defined location or geographical area. It’s time you integrate geofencing into your business. It’s proven to induce you more sales, engagement, and dependable customers. Since customer retention is simply too challenging, knowing a way to interact along with your potential leads in a more personalized manner will certainly help.

Geofencing is a technique of serving smartphone users with promotions that apply to them, by making a virtual perimeter or limit around your business area which informs users as soon as they enter the limit. In other words, geofencing is considered a mobile marketing optimization strategy. So far, you'll see the intense side of your business as you leverage mobile ads that are targeted to your customers within a geographic location.

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Through geofencing, you’re able to trigger instant messages that pique a customer’s interest and nudges them to come to examine the latest deals in your store. Also, remember that 90% of SMS are read within three minutes. So, geofencing efforts help consumers make informed and immediate decisions. Geofencing is more similar to your restaurant, store, or shop. Further, with geofencing, you don’t have to change in front of your store to consider anybody that passes by, because you’ve known your likely consumers. With the supply of GPS on virtually all smartphones and tablets, efficient tracking is now easier for both marketers and consumers.

Geofencing helps you to stay up to the mark of your business by notifying you when likely consumer is passing by your store, by a competitor’s, or moving into a predefined area. Looking at how geofencing is designed it can prompt pop-up notifications, trigger text messages or alerts, send targeted advertisements on social media. A geofencing is defined within a portable application since users have opt-in to location services for work. If you move to a concert venue, they may have an app you'll download that may deliver information about the event.

A retailer may draw a geofencing around its sources for supporters who have downloaded the retailer’s mobile app. In these cases, it's managed by the retailer is programmed into the app, and users can favor declining location access for the app. it's focused on delivering targeted advertising to desktop users supported their location, and beaconing is targeted on transmitting targeted messages and data to nearby mobile devices, geofencing is targeted on the virtual perimeter you build around a particular geographic location to deliver targeted messaging.

Once geofencing is implemented you’ll get access to plenty of insightful data metrics like insights on which brick and mortar are performing better, geofencing is considered a mobile marketing optimization strategy in which the target segment has higher engagement, traffic patterns, stay durations, and messaging effectiveness. By combining this gathered information with online activity, you don’t have to change in front of your store buy data and web browsing behaviors can improve the user experience, increase engagement, and better user behavior.

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